Jennifer Lawrence debuts hair brand Mes with three new products

Actor Jennifer Lawrence launched a new hair care brand called Mes on Tuesday. The debut collection includes three specific products designed to simplify daily grooming. The company currently offers a bundle containing all three items at a reduced price for a limited time.

The core of the new line is a Multitask Repair Mask. This product is applied directly to dry hair, allowing users to add moisture and shine between wash days. The formula contains squalane and coconut oil to repair damage. The mask has a gel-like texture that the brand says can also be used as a styling product to create a glossy finish. Consumers can leave the product on for as little as five minutes before rinsing it out.

The second item in the lineup is the Off-Duty Restyling Serum. This lightweight liquid is intended for use on days three, four, and beyond to revive a previous hairstyle. The serum adds shine and controls frizz and flyaways. It also provides heat protection up to 450 degrees Fahrenheit. Users apply one to two drops to the midlengths of damp or dry hair. The brand states the formula is light enough to use on fine hair without weighing it down.

The third product is the Good Roots Volume Mist. This spray is formulated to add body to fine or limp hair. It reduces excess oil on the scalp to prevent hair from falling flat, a function that may allow some users to skip dry shampoo. The mist balances scalp oil without causing dryness. The brand recommends applying the mist before blow-drying or while hair air-dries.

Lawrence developed the formulas in partnership with Jasmina Aganovic. Aganovic is an MIT-trained chemical and biological engineer who serves as the founder and CEO of Arcaea, a biotech beauty company. She also founded Future Society, a fragrance brand. The partnership focused on using biotech approaches to address common hair concerns such as damage and lack of volume.

The entire debut line is available for purchase as The Low Maintenance Edit bundle. This package includes the mask, serum, and mist together. The bundle is currently discounted by $10 from its regular price. The brand tested each product on all hair types to ensure the formulas work for a wide range of consumers.